Project managers are typically task-oriented people with a strong sense of urgency and a keen focus on getting started and finishing. Not too surprisingly, the inclination of most PMs is to skip strategic project planning and start work.
The Activity Trap
Instead of thinking strategically to define the measurable results the project should achieve, the PM and her sponsor usually focus on the bells and whistles of the project’s tasks. This is the activity trap, and it is an evil thing. When a PM dives head first into the gunk of the activity trap, the project planning takes the form of horse-trading. “Okay, if you can add your favorite task, then I get to add mine!” Most importantly, no one has agreed on what the project will achieve. After the project starts, tasks can change at the drop of a hat because there is no clear vision of the end result; everyone has their own idea. The project’s scope and budget expand wildly as tasks are added because they sound like they should be part of the effort. The inevitable budget cutting is equally senseless. The thousands of decisions that people make during a project are not channeled toward a clear, measured result. The project manager doesn’t find out about this desired strategic result until the project is almost finished and the stakeholders are unhappy.
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