More small-to-medium-size businesses are enjoying the flexibility of custom application development on top of commodity software that their enterprise counterparts have long since enjoyed.
When Capture Communications won the contract to design and develop a Web content system to support the local launch of the Absolut Cut mixed drink, a custom application was seen as the best fit.
Capture’s creative director Jean-Claude Abouchar said the company builds applications that require little training and support.
Abouchar said it’s better to have a customized solution across clients because a lot of content management system (CMS) functionality that’s needed may not be in the application. Code developed during the project remains the clients’ property, he said.
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