How to Discover Your Competitor’s Web Traffic

Ever wonder how your website stacks up against those of your competitors?

Ever wonder how your sub-sites are performing?

Alexa is a great tool for finding out such things. For example, here is a graph of Journyx’s traffic compared to some of our competitors.

Another great site for this is compete.com.

The people behind such websites gather this data by convincing you to install a toolbar or similar technology into your browser. You then become a ratings generator, sort of like having a box from AC Nielsen sitting on your TV.

The difference is that Alexa’s and Compete’s models are installed by more people, don’t cost much to generate data, and have the responsibility of grading a million TV stations (websites) instead of 500.

Interesting, huh?

- Curt Finch, Journyx CEO