Most businesses - especially the successful ones - love their customers.
And the more unfettered the market, the more that love becomes apparent.
Because in a truly free market, nobody ever gives you a dime unless you do a good deed for them.
The corollary to this statement is that if you’re running a business and people are giving you money, you must be doing something good for them. Your company must be serving a moral purpose.
Most CEOs don’t think about their companies in this way.
You company has a moral purpose. Figure out what it is. Write it down. Think about it. Expand the concept. Think about your business from that spiritual angle for a while. I promise you it will make a difference in your company over time.
- Curt Finch, Journyx CEO