There are five reasons to set clear objectives:
1. Objectives set the stage for evaluation because they’re measurable. Decision-makers in your organization can decide whether programs have met objectives or not.
2. Objectives make you more efficient because people can focus their efforts where they’ll have the most impact.
3. Objectives let you prioritize action. They can help you answer the question, “Which task should come first to achieve the most - soonest?”
4. Objectives reduce the likelihood of unproductive argument. When consensus on the objective and the strategy for achieving it is reached, arguments become more narrowly defined and more likely to be productive, moving the organization forward towards achievement instead of creating ill-will without organizational progress.
5. Objectives help form successful projects and programs. When people share a vision of what the criteria for success will be for a project, teams naturally work toward those areas that will yield the desired outcome.
- Curt Finch, Journyx CEO